Visuals can add dimension to your email and help break the monotony of text. The more personal the message, the better chances of conversion. It not only will get the consumer’s attention but also help them connect more with your brand.Įmail personalization is everything from including the subscriber’s name in the email or subject line to triggering certain actions based on actions taken by the subscriber within the email. One of the easiest ways to do this is by personalizing your messages. That means competition for attention is fierce.

The average person gets flooded with so many marketing messages every time they pick up their phone or open up their computer. If a subscriber doesn’t open a daily email for two weeks, they could automatically be moved to the weekly email.Įmail personalization can also be automated through tokens and triggers, making it easy for your audience to get exactly what they want. Say you have a daily and weekly email send. Say they don’t engage with your content in a while – two weeks, a month, or more – you can automatically remove them from your list.Īnother tactic is moving cold subscribers to a less frequent email schedule. Instead of manually reviewing them periodically, you can automate a workflow in which they are removed from your subscriber list based on inactivity.

Once you reach 100 or more, it’s best to automate certain processes. Automate your email maintenance.Įmail maintenance can seem easy when you only have a few contacts you’re communicating with. So what does it take for a B2B newsletter to succeed? We cover that and more below. Well, think of email as the chariot the king gets into to reach readers.Ĭreating a newsletter allows you to reach your audience directly and help meet your business goals, whether it’s driving traffic to your website or increasing your sales.

Mailings b2b